To represent your brand, all your content across all your social media platforms should be consistent with your brand messaging and brand story.

Instagram is the perfect tool to create an emotional connection to your brand and you should use it to create genuine connections between your products and the hopes and ambitions of your followers.

It’s easy today to compose and post beautiful images but aesthetics beauty is not enough to be successfully marketable on Instagram.  The key to establishing a loyal and enthusiastic following is to use your images to tell your story that will captivate and engage your followers and allow them to be part of your adventure.

---

So how do you tell a captivating story?

Well, instead of posting images that merely showcase your products, share images to evoke the feelings, dreams, and ideals you want to be associated with your brand.

Here are 4 main ways your images can help or engage your followers.

They can educate your followers

They can entertain your followers

They can assist your followers in solving a problem

They can motivate or inspire your followers

You’ll also want to attract attention, so here are a few tips on how to make sure your images attract the right audience;

Post unique and imaginative content to set you apart

Post content that is easily digestible while followers scroll their feeds

Include a call to action in your post

---

It’s all about a well-curated Instagram feed!

Once you’ve decided on your image strategy, then you’ll want to look at your feed in its entirety to be sure that, as a whole, it looks uniform and balanced.

Instagram is all about curating a complete, coordinated and consistent feed that will capture the emotions you hope to communicate so the best way to ensure your feed is uniform and evokes your brand story is to consider each new image you post in the context of the images surrounding it.

---

A branded photoshoot will provide with 4 different types of photos

THE BRAND PORTRAIT

Brand portraits are posed photos of you embracing your brand vibe. This is your close-up. Don’t be afraid to embrace your colour palette for your brand photos! Incorporate your brand colours into your photos by choosing props, clothes and surroundings that fit that palette.

THE LIFESTYLE PORTRAIT

Different from brand portraits, lifestyle portraits capture you in your natural habitat. Lifestyle portraits are extremely effective in communicating authenticity and creating a connection between you and your audience.

LAY FLAT

Flat lays were made famous by Instagram itself! Flat lays are great to show off your favourite products, your notebook, a healthy breakfast, your top makeup picks, the organised chaos on your desk, the book you’re currently enjoying and so on.

THE EDITORIAL

Editorial photos tell a story of an entrepreneur by capturing their routines in a soft, storytelling kinda way.

---

You now know that to sell your products and attract new followers, it is essential that you compose and share photos that create emotional associations with your brand.

This requires both preparation and creative execution but you’ll have followers scrolling and day-dreaming in no time.