You’re probably wondering what fear has to do with personal branding photography.

It can feel incredibly vulnerable and tricky on your emotions to pose for pictures and easy to get stuck in self-imposed barriers of fear and self-doubt as you ask yourselves what you’re doing and why.

Fear of just not being cut out to be the face of your brand?  “Isn’t that just for photogenic people?”

Fear of giving the impression you’re showing off. “I’m not trying to be a celebrity or even internet famous. I just want to help more people”.

Anxious about not being thin enough, not having a big personality and not being quirky or interesting enough to always have something to talk about?

Worrying that it’s just about you and you don’t have a cute pet to pop in all your photos?

The problem is that for your business to be most effective today, you have to put yourself out there as you need an online presence, whether for your website or social media posts.  You know that the investment in a personal branding photoshoot will get the results you need for your business, but even so, you might still feel a little apprehensive.

Could it just be fear of what might happen? I UNDERSTSAND!  I’ve been there myself!

So here are my 4 tips to help you get over your fear while learning to promote your business.

Don’t wait until you suddenly cultivate more confidence or until you’ve lost those 10 pounds.  All you’re doing is procrastinating and avoiding the inevitable.  Book your shoot, set a date in your agenda. and then you’ll have a project to work towards.

Be clear on your story – what problem you solve and who you solve it for

Be confident you know exactly what you want your potential clients to feel about you and your business, what makes you unique and why should they choose you over another.  Then you can start sharing other sides of your personality so people can connect with you as the “person behind the brand” and you’ll feel more authentic and genuine.

Planning every detail is key and helps to build your confidence

No-one likes to go into the unknown so by carefully crafting your shoot you will be more relaxed, and you’ll feel in control.  Whether it’s planning the clothes you’ll be wearing that respond to your brand, or choosing the venues you would love to shoot at, all the way to pampering yourself with a hair & makeup session to make you feel at your best on the shoot day.

Choose the right photographer

Working with a brand photographer should be like working with a colleague or a friend.  It should be a relaxed and fun collaboration in which you feel at ease and are able to be yourself.  Planning your photoshoot with your photographer will lift the stress, break the barriers and the worries so that you can be free and totally relaxed on the day to create beautiful, authentic and unique images that will allow your clients to get to know you and to build a personal connection with you and your brand before you’ve even spoken to them.