June 4, 2020
If you’re anything like me, you’ll be starting to get tired of re-hashing those same six month old branding photos or taking ring light selfies in your living room.
It all feels a bit stale, doesn’t it? It’s that distinct feeling that our social media and online presence has seen better days.
For many of us, business and personal life has been on pause the past few months. Now, slowly but surely, the pause is lifting.
No one could blame you for having a “less than perfect” feed during *you know what*. Let’s face it; it’s hardly been the biggest priority for most.
But now that businesses are starting to return to normal (albeit, a new normal), it’s time to start taking your visual marketing seriously.
To stand out and be noticed, you need to give your audience something worth absorbing. Something that grabs their attention and reminds them who you are and what you stand for.
Enter: personal branding photography.
Personal branding photography is key if you want to show your dream customers the HUMAN behind the business and the PROFESSIONAL behind the brand. It’s a sure-fire way to connect with your ideal clients and be seen as a unique and authentic service or product.
Right now, it is a crucial part of marketing for:
a) those looking to differentiate themselves from a growing and bustling environment, and
b) newbies who have had to pivot their business and now need to make an impact online
Essentially? It’s about doing what you can to not only be noticed, but to be remembered.
This is something I have been exploring for the past few weeks.
I know only too well the importance of quality, beautifully curated personal photography. It has the power to transform a brand… something many business owners are searching for as we gradually come out of lockdown.
And I want to help them; which is why I am now offering social distancing photoshoots for anyone looking to up-level their visibility and brand awareness.
Social distancing photoshoots will all be held outside. We can hold the shoot in: parks, forests, beaches, private gardens, fields…any other suitable outdoor location… all while sticking to a safe distance.
An added bonus is that this is a fantastic time of year to shoot outside. These stylish, exceptional images could be a wonderful way to add a seasonal flair to your visual marketing.
There are so many ways for us to connect and get to know each other without meeting in person. Our first meeting can be a virtual coffee over FaceTime, WhatsApp, Zoom… whatever your preference! This gives us the opportunity to find out more about one another; it’s the perfect first step to help ease any nerves you have about a photoshoot and get you truly excited about this brilliant step for your brand.
The beauty of the online world is that we can still brainstorm and share ideas without having to meet up in person. I’ll share a Pinterest board with you and we’ll get creative over Zoom, emails and phone calls.
I’ll also invite you to send me photos of your clothing so I can advise on the best type of outfit to bring your brand to life and create the perfect picture. Plus, if we decide that the shoot would benefit from props, these can all be bought online.
I have a huge range of professional equipment and lenses to shoot from over 2 metres away and still produce flawless photos; so there’s no need to worry about the quality of your gallery.
We will also consider the right type of outdoor space for your shoot – if you need ‘working’ type images, we can find a quaint pub or coffee shop terrace and head over with your laptop, or if you want to capture beautiful lifestyle type images we can hold the shoot on a beach, park or in the forest.
All photos will be delivered via an online gallery and payment can be done through bank transfer, minimising any need for contact and keeping you and your family safe.
Whether your business has always existed online or you have had to make a recent leap, you can make use of these images to: promote digital workshops, add to ebooks, sell new products, market your online services, revitalise your social media, bring into new (or updated!) websites
This exciting step for your business will allow you to keep your brand current, memorable and – most importantly – SEEN.
So, do you want to find out more? Brilliant.