February 21, 2021
I’m a real sucker for a bit of romance but I promise you there’ll be no overused love clichés in this edition of Brand You Magazine. Oh alright then, maybe just one little ❤️ . Instead, we’re going to focus on the role emotions play in business and the feelings that are spiked by emotional reactions, whether good or bad, like…
passion * anxiety * desire * yearning * infatuation * fear of failure * excitement * intrigue * fascination… seduction (Ooh la la!)
After all, emotions drive human action, don’t they? Good emotions draw your customers closer to a sale while negative emotions motivate your customers to buy your product or service to relieve their discomfort.
Anna Thomas shares gorgeous images from the personal branding photoshoot in her beautiful home and tells us why she has such a love of colour and about her passion for interior design and creating spaces that work for the people who use them.
A GUIDE TO EMOTIONAL BRANDING
Brands don’t have feelings of their own but they do evoke feelings that trigger customer decision making. Brand Designer Tam Goldsmith shares ways you can infuse core emotions into your brand and web design.
THE COLOUR EMOTION GUIDE
Did you know that seeing yellow can instantly make you happier or that pink is a colour associated with being passionate, imaginative, feminine and playful, but also impulsive and immature?
WHAT’S THIS BUZZ ABOUT VIRTUAL PHOTOSHOOTS?
It’s planned, styled and executed entirely on video-calling apps. Olivia from Brand You invites fellow photographer Becky Wright to chat about brand photography’s answer to the pandemic.
THE ART OF SEDUCTION IN MARKETING
Would you associate your business with the word ‘seduction’? Find out why powerhouse Laura Payne-Stanley believes harnessing the power of seduction can not only fire up your marketing strategy, but also unleash your inner goddess.
SOCIAL MEDIA IS LIKE MARMITE… YOU LOVE IT OR HATE IT
A brand truism so powerful that the words are now used to describe anything divisive. Tracey Howes founder of Blue Mind Social talks about the social media choices you have and likens it to what spread you put on your toast in the morning.
FALLING BACK IN LOVE WITH YOUR BUSINESS
You’ve lost your business mojo, question why you’re even doing it, or just not feeling the love anymore. It’s time to figure out why and reignite that spark again. Find out how with Amanda Kerin from Creative Women’s Mastermind.
TRUST IN MOVEMENT, NOT YOUR STAGNANT PROCRASTINATOR
As Betty Hemingway from The Mindset Architect explains, your procrastinator comes in all shapes and sizes and can show up at any time dancing the foxtrot! The trick is to know how and when to switch off the music.
THE HERE AND NOW….LIVING IN THE MOMENT
We live in the age of distraction Yet our brightest future hinges on our ability to embrace and pay attention to the present. Laura Coleman explains how meditation and mindfulness can train the mind to bring our awareness back into focus.
AND MUCH MORE….