December 23, 2020
This month’s issue is all about Brand Growth, with a special focus on our high streets. Retail has taken a beating this year; especially the small businesses making a living on our local high streets. We wanted to shine a light on some of the retail businesses doing awesome things in the world, as well as tips and tricks that you can use to grow your brand in the new year.
BRAND STORY / KUDOS COFFEE SHOP
Here’s a visual story about going after what you want in life … and getting it … but first coffee! 😊
It’s about local people meeting, socialising and enjoying a top-quality blend in a friendly, cosy place that gives back to the community something many may have missed recently. This is what Rob Good has created with Kudos and he’s raring to grow!
BRAND DESIGN / A CREATIVE FUSION
Join Becci Oldman and Tam Goldsmith, the ultimate designer mini dream team, on their journey of collaboration with a project for Westlands Farm Shop that had such huge potential they knew it was going to need far more than just a fresh coat of paint and a new logo!
BIZ INTERVIEW / VITA SKIN SPA
A successful business doesn’t just happen overnight, it takes hard work and a blend of entrepreneurial skills to set you apart from the rest.
From her humble beginnings in a tiny treatment room, hear how Nikki Spicer has transformed Vita Skin Spa into a multi award-winning business with two successful salons employing eighteen members of staff.
BIZ COACHING / KNOW YOUR CUSTOMERS, GROW YOUR BUSINESS
Have you heard of the Pyramid of Customer Love?
Jodie Newman, who runs The Business Allotment, explains that by getting your pyramid right and with effective planning, a small budget and a big desire to keep your customers delighted, you’ll improve your ‘win and retain’ and keep those lovely customers coming back to your door.